Meeting Minutes 02/03/2026

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Tim Harrison	Yes	Chair	Y	April 2026
Laura Mattiucci	Yes	Vice Chair	Y	April 2026
Lara Bonasorte	Yes	Secretary	N	N/A
Andy Hung	Yes	Member	Y	April 2026
Anuj Chaudhary	Yes	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
Maggie Schmidt	Yes	Member	Y	October 206
Otavio Lima	No	Member	Y	October 2026
Reshan Fernando	Yes	Member	Y	October 2026
Wes Parkinson	No	Member	Y	October 2026
Yoram Ben Zvi	Yes	Member	Y	October 2026

Other Guests:

• Abhik Nag

• Benjamin Ben Zvi

• Marco Moshi

• Pedro Lucas

• Randy Randy

• Sanjaya Wanigasekera

• Terence McCutcheon

• Wilco van de Burgwal

Recording: Growth & Marketing Committee - 2026/02/03 - Recording

Transcript: Growth & Marketing Committee - 2026/02/03 - Transcript

Chat Transcript: Growth & Marketing Committee - 2026/02/03 - Chat

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD

Agenda 2.03.25

• Open Forum

Decisions/Actions

Decisions

• Approval of Agenda Order: The committee decided to proceed with Yoram’s enterprise presentation immediately, despite requests to move it, to ensure the recorded session stayed on track.

• Pilot Program Strategy: The committee agreed to adopt a "Vertical Pilot" approach for 2026, focusing on two specific industries to test coordinated onboarding rather than a broad, multi-industry approach.

• KPI Alignment: It was decided that all business and marketing initiatives must be measurable against the established 2030 "North Star" KPIs.

• Resource Shift: There was a consensus to shift the focus of Cardano.org from a purely developer-centric resource to a more enterprise-friendly lead generation funnel.

Actions

• Meeting Coordination: Lara and Tim to meet offline to review committee schedules (GMC and MCC) and attempt to eliminate overlaps for members serving on both.

• MCC Secretary Outreach: Lara to contact the MCC secretary to discuss potential time changes for future meetings.

• Vertical Selection: Yoram and the committee to finalize the selection of the two pilot verticals within the next few weeks.

• Budget Review: All members to review the "Budget Design Guidelines" document shared by Lara and provide feedback on Discord.

• TrialTech Update: Yoram to coordinate with Rahul to schedule a progress report on the TrialTech agricultural project for a future meeting.

• External Guest Invitation: Anuj to look into inviting a representative from the ONDC (India) to present their objectives to the committee.

• Feedback Synthesis: Lara to collect committee feedback on the budget draft to present at the next ISC (Intersect Steering Committee) and Secretary calls.

Topic	Discussion	Notes
Meeting Quorum & Logistics	Lara confirmed quorum. A discussion ensued regarding the absence of certain members due to planning sessions and potential scheduling overlaps with other committees.	Tim noted that Laura might still be in a planning week; Lara to verify attendance for future sessions.
Committee Scheduling Conflicts	Wilco raised concerns regarding the overlap between the GMC and MCC (Marketing & Communications Committee) meetings, noting it prevents participation in both.	Lara and Tim agreed to regroup offline to align schedules across different time zones to avoid future overlaps.
Enterprise Onboarding Strategy	Yoram introduced a framework for enterprise onboarding designed to coordinate growth and marketing initiatives across the ecosystem.	Focus is on creating a business framework rather than just isolated marketing events.
Vision 2030 KPIs	Yoram highlighted the "North Star" goals derived from the Product Committee, defining key performance indicators for Cardano through 2030.
Vertical Pilot Program	The committee discussed choosing two specific industry verticals as pilots for 2026 to test a coordinated go-to-market strategy.	The goal is to prove that a focused, coordinated approach yields better results than fragmented efforts.
Agricultural Supply Chains	Yoram proposed Agriculture as a primary vertical, citing decentralized needs and existing partnerships in India involving millions of farmers.	This vertical would integrate Oracles, stablecoins, and decentralized identity (DID) solutions.
Sports & Fan Engagement	Discussion on a pilot with Barcelona FC involving fan engagement via Discord. The focus is on "blockchain-invisible" user experiences.	Laura suggested fitting sports into a broader "Loyalty Program" category for better marketing structure.
Digital Product Passports (DPP)	Laura mentioned upcoming EU mandates for traceability in industries like batteries and photovoltaics as a massive opportunity for Cardano.	DPP mandates begin next year, offering a clear regulatory-driven entry point for blockchain.
Lead Generation Funnel	Laura suggested revamping Cardano.org to act as a funnel, moving away from a purely developer-centric resource to one that captures enterprise leads.
Stablecoin Integration	Tim emphasized that while stablecoins (like USDC) are seen as DeFi primitives, they are essential for institutional engagement and B2B settlements.	Reliable stablecoins are considered a prerequisite for most enterprise use cases discussed.
Regional Opportunities (India)	Anuj highlighted the ONDC (Open Network for Digital Commerce) in India as a gateway for on-chain trade settlements and remittances.	Anuj may invite ONDC representatives to a future meeting to explain their objectives.
B2B vs. B2C Support	Yoram clarified that his focus is primarily B2B, requiring long-term relationship building rather than just marketing spend.	Tim queried how community and treasury funding could accelerate these existing ecosystem businesses.
TrialTech Progress	The committee expressed interest in a progress report from Rahul regarding TrialTech’s work in the agricultural sector.	Yoram to coordinate a future update from the TrialTech team.
Budget Design Guidelines	Lara shared a draft document regarding budget design and delivery dates for committee feedback.	Members are asked to review the document on Discord and provide feedback before the next meeting.
AOB (Any Other Business)	The meeting concluded early to allow members to review the budget document and attend the MCC meeting.	Lara will coordinate with the GMC and MCC secretaries to address the scheduling feedback.