Meeting Minutes 01/06/2026

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Tim Harrison	Yes	Chair	Y	April 2026
Lara Bonasorte	Yes	Secretary	N	N/A
Andy Hung	Yes	Member	Y	April 2026
Anuj Chaudhary	Yes	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
Laura Mattiucci	Yes	Member	Y	April 2026
Maggie Schmidt	Yes	Member	Y	October 206
Otavio Lima	Yes	Member	Y	October 2026
Reshan Fernando	No	Member	Y	October 2026
Wes Parkinson	No	Member	Y	October 2026
Yoram Ben Zvi	Yes	Member	Y	October 2026

Other Guests:

• Jashar Seyfi

• Terence McCutcheon

Recording: Growth & Marketing Committee - 2026/01/06 - Recording

Transcript: Growth & Marketing Committee - 2026/01/06 - Transcript

Chat Transcript: Growth & Marketing Committee - 2026/01/06 - Chat

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD

Agenda 1.06.25

• Open Forum

Decisions/Actions

Decisions

• External Presentations: The committee decided to host weekly "get to know you" sessions with marketing agencies to hear their strategies for Cardano growth.

• Agency Schedule: Confirmed that Serviceplan will present on January 13th and Scribe/Waxman (represented by Jashar) will present on January 20th.

• Budget Benchmarking: The committee reached a general consensus on targeting a marketing and growth budget of approximately 15% of the NCL.

• Vice Chair Voting Method: Agreed to use the official Intersect member area website/platform for the Vice Chair election to ensure the process is automated, official, and transparent.

Actions

• Document Cleanup: Tim will incorporate the sidebar comments into the main 2026 KPI and Strategic Priorities document to prepare it for final sign-off.

• Coordination Meeting: Tim, Yoram, and Laura will attempt to meet this Thursday (or Friday) to discuss the integration of enterprise adoption into the strategic document.

• Agency Outreach: Lara will reach out to JB (from Scribe) to offer the presentation slot following Jashar's session.

• Governance Mapping: Tim and Yoram will work with the Product Committee to create a "charter" (1-2 pages) defining the scope and objectives of the enterprise sub-workstream to avoid overlapping work.

• Vice Chair Applications: Lara will post a reminder on Discord for members to "throw their hats in the ring" for the Vice Chair position.

• Candidacy Period: Members interested in the Vice Chair role are to submit their names via the internal GMC Discord channel within the next 3 to 5 days.

• Technical Setup: Lara will coordinate with Lorenzo to finalize the technical setup of the voting portal once candidates are identified.

Topic	Discussion	Notes
Welcome & Recaps	The committee welcomed members back for the first meeting of 2026. Lara recapped late 2025 discussions regarding KPI/strategic priorities and the potential for outside marketing agencies to present.	Note that the meeting recording started automatically. Several regular viewers were absent, but Jafar was noted as a frequent participant.
2026 KPI & Strategy	Tim highlighted that the 2026 KPI and strategic priorities document is based on 2025 survey reports. Many members, specifically Yoram, have already provided comments.	Action: Tim to tidy the document and incorporate sidebar comments for a final review before the next meeting.
Enterprise Adoption	Yoram and Tim discussed how enterprise adoption fits into the wider KPI objective. Yoram emphasized the need for a coordinated approach and business tooling for local country hubs.	Yoram shared a draft document regarding enterprise adoption, noting it is not yet officially adopted by the committee.
External Agency Presentations	The committee plans to invite marketing/publishing agencies to share their market strategies. "Serviceplan" is scheduled for January 13th.	Jashar (from Scribe/Waxman) confirmed his team can present on January 20th to share learnings and recommendations.
Committee Mandate & Scoping	Discussions are ongoing regarding the overlap between the Product Committee and the GMC. The Intersect Steering Committee is focused on ensuring no "double work" or "double spending" occurs.	Tim and Yoram will lead the interface with the Product Committee to clarify deliverables and workstream boundaries.
Budget Allocation	Laura suggested a conservative marketing budget of 10-15% of the NCL (Node Communication Layer), noting this is standard for tech companies.	Tim noted that infrastructure (like Pith and analytics) is approved, which will help track adoption and justify the 15% spend.
Cross-Committee Sync	Tex provided updates on the Open Source committee, noting they are currently running a developer advocate program and wish to align outreach efforts with GMC.	There is a potential "budget info action" anticipated for late March or April, depending on the ratification of the roadmap and vision.
Governance Fatigue	Tim noted a period of "fatigue" among DREPs and SPOs due to numerous live governance actions, including constitutional changes and committee appointments.	The committee must monitor the timing of budget approvals relative to these ongoing votes.
Vice Chair Election Process	Lara introduced a formal voting process via the member area website to elect a Vice Chair. The goal is to ensure continuity and a clear path for leadership transition.	Action: Lara to discuss the technical setup with Lorenzo. The process will be automated and public to committee members.
Call for Vice Chair Candidates	Tim suggested a "mental model" of an incoming, current, and outgoing chair for better knowledge transfer. Candidates need to volunteer.	Action: Interested members should drop a note in the GMC Discord channel within the next 3-5 days.
Election Timeline	The committee aims to have the Vice Chair formally in place by the end of January to allow for a smooth transition before the April mandate changes.	Voting is expected to stay open for about a week following the application window.