Meeting Minutes 01/20/2026

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Tim Harrison	Yes	Chair	Y	April 2026
Lara Bonasorte	Yes	Secretary	N	N/A
Andy Hung	Yes	Member	Y	April 2026
Anuj Chaudhary	Yes	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
Laura Mattiucci	Yes	Member	Y	April 2026
Maggie Schmidt	No	Member	Y	October 206
Otavio Lima	Yes	Member	Y	October 2026
Reshan Fernando	Yes	Member	Y	October 2026
Wes Parkinson	Yes	Member	Y	October 2026
Yoram Ben Zvi	Yes	Member	Y	October 2026

Other Guests:

• Benjamin Ben Zvi

• Jashar Seyfi

• JB

• Meek Owen’s

• Natalie Tillack

• Pedro Lucas

• Rapha

• Terence McCutcheon

Recording: Growth & Marketing Committee - 2026/01/20 - Recording

Transcript: Growth & Marketing Committee - 2026/01/20 - Transcript

Chat Transcript: Growth & Marketing Committee - 2026/01/20 - Chat

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD

Agenda 1.20.25

• Open Forum

Decisions/Actions

Decisions

• Vice Chair Election: The committee moved to confirm Laura as the Vice Chair during the call, as she was the sole candidate and a quorum was present.

• Meeting Reschedule: Jashar’s presentation was officially postponed to the next session to allow for a "proper session" and more time.

• Direct Vote Method: The committee decided to use a chat-based/reaction poll for immediate confirmation of the Vice Chair position rather than utilizing a separate platform.

Actions

• JB (Scrib3): Send the presentation deck and the detailed proposal document to the email address provided by Lara.

• Lara: Share the Scrib3 presentation materials with all meeting attendees and provide Vice Chair election updates on Discord.

• Committee Members: Review the "Vision 2030" framework and flow link shared by Yoram in the chat.

• Tim/Lara: Schedule a follow-up Q&A session with JB in approximately two weeks to dive deeper into the marketing fund proposal.

• Terence: Finalize and verify the poll report to ensure all votes were cast by core committee members.

• Jashar: Prepare to lead a presentation at the beginning of the next committee meeting.

Topic	Discussion	Notes
Welcome & Intro	Lara opened the meeting; members joined from various locations. Reshan noted he would be on mute while driving.	General check-in and atmosphere setting.
Agenda Overview	Lara outlined the session: Scribe 3 presentation, Q&A, and an update on the Vice Chair election.	Confirmation that Tim was expected to join shortly.
Vice Chair Update	Only one expression of interest was received for the Vice Chair position, submitted by Laura.	Laura confirmed her willingness to serve in the role.
Election Process	Tim suggested a live vote/reaction-based confirmation since only one candidate applied. Lara confirmed a quorum was present.	Voting was initiated via a poll in the chat interface.
Scribe 3 Intro	JB (CEO of Scribe) introduced his firm, noting his history with the previous GMC and Cardano's decentralization.	Scribe is 3 years old with 40 staff across 15 countries.
Marketing Portfolio	JB highlighted Scribe’s work with Midnight, IOG, Solana, and Chainlink, emphasizing "best-in-class" ecosystem marketing.	They categorize marketing into Creative, PR, and Digital.
Reputation Shift	Tim asked about the challenge of repositioning established brands. JB noted Cardano must shift from a "legacy/Charles-led" brand to a modern, community-led one.	Goal: Moving away from 10 years of "academic/legacy" stigma.
Grants vs. Expertise	JB criticized traditional $20k grants for marketing, arguing that projects often lack the infrastructure to spend them effectively.	Proposal: Pair financial resources with Scribe's professional expertise.
Brand Halo Effect	JB used Apple as an example of a "Brand Halo," where sub-projects benefit from the master brand’s equity (and vice versa).	Discussion on when to associate with or distance from the Cardano brand.
Cardano's Persona	Anuj asked about current positioning. JB described Cardano as the "National Geographic" of crypto—intellectual and serious, but perceived as "antisocial."	Need to make the brand more inclusive and modern without losing depth.
Proposed Fund	JB proposed a $500k–$1M fund to support community marketing with high accountability and professional oversight.	Aiming for "news you can use" rather than "copy-paste" meme marketing.
Framework & KPIs	Yoram discussed a "Vision 2030" framework, prioritizing verticals like DePIN, AI, and Bitcoin DeFi to align with marketing.	Yoram shared a draft flow/link for the committee to review.
Vice Chair Result	Terence and Lara monitored the poll. Yoram confirmed his vote for Laura via chat as he had technical issues with the poll.	Laura appears to have the committee's support for the position.
Snek/Guest Context	Rapha (Snek) clarified his presence was to support ecosystem growth and marketing efforts, though the format wasn't ideal for a deep dive.	Future separate discussions with Snek may be required.
Next Steps	Jashar’s presentation was postponed to the next meeting due to time constraints.	JB to share his deck and a detailed document with the committee.