Meeting Minutes 12/16/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Tim Harrison	Yes	Chair	Y	April 2026
Lara Bonasorte	Yes	Secretary	N	N/A
Andy Hung	Yes	Member	Y	April 2026
Anuj Chaudhary	Yes	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
Laura Mattiucci	No	Member	Y	April 2026
Maggie Schmidt	No	Member	Y	October 206
Otavio Lima	No	Member	Y	October 2026
Reshan Fernando	Yes	Member	Y	October 2026
Wes Parkinson	Yes	Member	Y	October 2026
Yoram Ben Zvi	Yes	Member	Y	October 2026

Other Guests:

• Jashar Seyfi

• Terence McCutcheon

• Wilco van de Burgwal

Recording: Growth & Marketing Committee - 2025/12/16 - Recording

Transcript: Growth & Marketing Committee - 2025/12/16 - Transcript

Chat Transcript: Growth & Marketing Committee - 2025/12/16 - Chat

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD

Agenda 12.16.25

• Open Forum

Decisions/Actions

Decisions

• Business Development Lead: Yoram will drive the sync between the GMC and the Product Committee for the business development workstream.

• Marketing Agency Showcases: The committee agreed to provide 30-minute slots in January for marketing agencies to present their capabilities and perspectives.

• Vice Chair Process: The election will be held formally in January 2026 via the members' area rather than handled informally now.

• Meeting Time Adjustment: The committee agreed to move the meeting start time to 12:30 UTC to better accommodate global members.

• Document Strategy: The committee decided to keep strategic documents high-level (focused on KPIs and Northstars) rather than getting bogged down in granular tactical details.

Actions

• BD Scoping Call: Tim, Yoram, Lara, and representatives from the Product Committee (Lorenzo, Sam, Kyle, James) to meet this Thursday to scope the BD workstream.

• Document Review: All members must review the "Challenge Statements" document on Discord and add comments or "violent disagreements" in the margins.

• Document Consolidation: Tim and Yoram to merge their respective challenge documents into a single "master version" in early January.

• Agency Scheduling: Lara and Tim to coordinate the agenda slots for the marketing agency presentations in the new year.

• Calendar Updates: Lara to update the meeting invitations to reflect the new 12:30 UTC start time and notify members not present.

• Recess Vote: Members to cast their preference on the Discord channel regarding a return date of either January 6th or January 13th.

Topic	Discussion	Notes
Business Development Workstream	Tim met with Lorenzo (Product Committee) regarding the Business Development workstream. A small group "touch base" is planned for Thursday.	Yoram to lead the sync between GMC and Product Committee.
Business Development One-Pager	The group discussed creating a concise document to define high-level objectives and key challenges for business onboarding and enterprise tooling.	Draft to be presented at the first formal meeting in January 2026.
Vice Chair Election	Lara reminded the committee that the Vice Chair election will be finalized in the new year.	Voting to take place via the members area in Jan 2026 to ensure formality.
Agency Showcases	Tim proposed inviting marketing agencies (3-4 companies) to give 30-minute presentations on their experience and views on Cardano's growth.	Lara to help schedule these "brain food" sessions for early January.
Challenge Statements	The committee reviewed a draft document identifying top ecosystem challenges that marketing can address.	All members requested to review the Discord document and add comments/feedback.
Northstar KPIs	Discussion on the need for high-level "Northstar" metrics to guide Treasury funding and DRep/SPO decision-making in 2026.	Objective: Create a framework, not a deep tactical solution document.
Scope of Work	Yoram and Tim discussed whether developer onboarding should stay with GMC or move to a technical committee.	Tim suggested recommending specific tasks to the MCC or Product Committee where appropriate.
Distribution & Media	Anuj emphasized that the committee should focus on PR, media coverage, and social/traditional distribution channels.	Anuj views these as primary deliverables for the growth mandate.
Target Markets	Yoram raised the need to identify specific audiences, such as enterprise sectors or Bitcoin treasury holders.	The committee agreed to keep goals high-level to avoid tactical disagreements.
Ecosystem Synergy	Discussion on aligning with the Product Committee's Northstar and supporting 10-15 key ecosystem companies to hit their specific targets.	Yoram cited a goal of bringing $1B in Bitcoin to Cardano as a concrete example.
Holiday Recess	The committee discussed when to return from the winter break (January 6th vs. January 13th).	Members to vote on the preferred return date via Discord.
Meeting Schedule	Discussion on adjusting the meeting time to better accommodate US and Asian time zones.	Proposed new time: 12:30 UTC (30-minute shift).